UGC NET JRF Commerce PYQP 2025 January – Marketing Management

1. Match List-I with List-II

   List I (Product Life Cycle (PLC) Stage)	List II (Distribution Strategy)
   A.     Introduction	I.       Phase out unprofitable outlets.
   B.      Growth	II.      Build selective distribution
   C.      Maturity	III.    Build intensive distribution
   D.     Decline	IV.    Build more intensive distribution

   Choose the correct answer from the options given below:
   (a)  A-III, B-II, C-IV, D-I
   (b) A-III, B-II, C-I, D-IV
   (c)  A-II, B-III, C-IV, D-I
   (d)  A-IV, B-III, C-I, D-II

2. Which of the following statements are true regarding the buying dynamics of individual consumers?
   A. To successfully compete in the market and create customer value, managers must fully understand the reality rather than theory of consumer behavior.
   B. In marketing, perceptions are more important than reality because they affect consumers actual behavior.
   C. People emerge with same perceptions of the same object.
   D. Consumers are constructive decision makers and are subject to many contextual influences.
   E. A consumer’s buying behavior is influenced by cultural, social and personal tactics. Of theses personal factors exert the broadest and deepest influence on people’s perception and desires.
   Choose the correct answer from the options given below:
   (a) B, D Only
   (b) A, B, D Only
   (c) A, C, E Only
   (d) B, C, D, E Only
3. Arrange the following channels in the increasing order of value-addition of sales.
   A. Retail Store
   B. Sales force
   C. Internet
   D. Value-added partners
   E. Distributors
   Choose the correct answer from the options given below:
   (a) A, E, C, D, B
   (b) C, A, E, B, D
   (c) C, A, E, D, B
   (d) B, C, A, E, D
4. Which one the following is not the behavioral factor of the customer profile involved in tactical targeting?
   (a) Purchase Frequency
   (b) Income
   (c) Purchase Quantity
   (d) Price Sensitivity
5. Which one of the following conditions is not true in case of marketing skimming as the pricing objective?
   (a) The market is highly price sensitive
   (b) A sufficient number of buyers signal a high demand
   (c) The high initial price does not attract more competitors to the market
   (d) The high price communicates the image of a superior product
6. Arrange the following steps in the proper sequence to develop effective marketing communication.
   A. Design the communication
   B. Select the communication channel
   C. Identify the target audience
   D. Choose the communication mix
   E. Choose the communication objectives
   Choose the correct answer from the options given below:
   (a) E, A, C, B, D
   (b) C, A, B, D, E
   (c) E, B, C, A, D
   (d) C, E, A, B, D
7. Which one of the following is not a social network of social media platform?
   (a) Facebook
   (b) Blogs
   (c) Twitter
   (d) YouTube
8. Which of the following are the characteristics of a high customer centric Organization?
   A. Market driven
   B. Process Oriented
   C. Value Driven
   D. Price Driven
   E. Making competitor irrelevant
   Choose the correct answer from the options given below:
   (a) A, B, E Only
   (b) A, C, E Only
   (c) B, C, D Only
   (d) C, D, E Only

Answer Key