HR and Marketing Management For PGT Commerce

Human Resource Management & Marketing Management For PGT Commerce Examination – Useful for DSSSB, KVS, NVS, H-TET Level III, UP PGT, UP TGT and All Other State Level Teaching Examination

Topic Covered :

HUMAN RESOURCE MANAGEMENT

  1. Introduction to Human Resource Management
  2. Job Analysis & Job Design
  3. Human Resource Planning
  4. Recruitment, Selection & Induction
  5. Transfers, Promotion & Separation
  6. Training & Development
  7. Compensation
  8. Appraisal
  9. Emerging Trends in HRM
  10. Industrial Relations

MARKETING MANAGEMENT

  1. Introduction to Marketing Management
  2. Marketing Strategy
  3. Product Decision
  4. Pricing Decision
  5. Distribution Decision
  6. Promotion Decision
  7. Consumer Behaviour
  8. Consumer Protection
  9. Service Marketing
  10. Marketing Research
  11. Trends in Marketing

 

Sample Book

Author : Daniel Robert

E-Book Price : Rs.472

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Printed Book Price: 700 ( 600 + 100 Postal Charges)

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