UG Entrance – Syllabus
Business Studies
There will be one Question Paper which will have 50 questions out of which 40 questions need to be attempted.
Time Duration – 45 Minutes for each Domain Specific Subjects
Principles and Functions of Management
Unit I: Nature and Significance of Management
• Management – concept, objectives, importance.
• Nature of management; Management as Science, Art, Profession.
• Levels of management – top, middle supervisory (First level).
• Management functions – planning, organizing, staffing, directing, and controlling.
• Coordination – nature, and importance.
Unit II: Principles of Management
• Principles of Management – meaning, nature and significance.
• Fayol’s principles of management.
• Taylor’s Scientific Management – Principles and Techniques.
Unit III: Business Environment
• Business Environment – meaning and importance.
• Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal.
• Economic Environment in India;Impact of Government policy changes on business and industry, with special reference to the adoption of the policies of liberalization privatization, and globalization.
Unit IV: Planning
• Meaning, features, importance, limitations.
• Planning process.
• Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme
Unit V: Organising
•Meaning and importance.
•Steps in the process of organizing.
•Structure of organization – functional, and divisional.
•Formal and informal organization.
•Delegation: meaning elements and importance.
•Decentralization: meaning and importance.
•Difference between delegation and decentralization.
Unit VI: Staffing
• Meaning, need, and importance of staffing.
• Staffing as a part of Human Resources Management.
• Steps in the staffing process.
• Recruitment – meaning and sources.
• Selection – meaning and process.
• Training and Development – meaning, need, methods – on the job and off the job methods of training.
Unit VII: Directing
• Meaning, importance, and principles.
• Elements of Direction:
– Supervision – meaning and importance
– Motivation – meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives.
– Leadership – meaning, importance; qualities of a good leader.
– Communication – meaning and importance, formal and informal communication; barriers to effective communication.
Unit VIII: Controlling
• Meaning and importance.
• Relationship between planning and controlling.
• Steps in the process of control.
• Techniques of controlling.
Business Finance and Marketing
Unit IX: Business Finance
• Business finance – meaning, role, objectives of financial management.
• Financial planning – meaning and importance.
• Capital Structure – meaning and factors.
• Fixed and Working Capital – meaning and factors affecting their requirements.
Unit X: Financial Markets
• Concept of Financial Market: Money Market – nature instruments;
• Capital market: nature and types – primary and secondary market.
• The distinction between capital market and money market.
• Stock Exchange – meaning, functions, NSEI, OCTEI, Trading Procedure.
• Securities and Exchange Board of India (SEBI) – Objectives, Functions.
Unit XI: Marketing
• Marketing – meaning, functions, role.
• The distinction between marketing and selling.
• Marketing mix – concept and elements:
– Product – nature, classification, branding, labeling, and packaging
– Physical distribution: meaning, role; Channels of distribution, – meaning, types, factors, determining the choice of channels.
– Promotion – meaning and role, promotion mix, Role of Advertising and personal selling; objections to
Advertising.
– Price: factors influencing pricing.
Unit XII: Consumer Protection
• Importance of consumer protection.
• Consumer rights.
• Consumer responsibilities.
• Ways and means of consumer protection – Consumer awareness and legal redressal with special reference to the Consumer Protection Act.
• Role of consumer organizations and NGOs.
Unit XIII: Entrepreneurship Development
• Concept, Functions, and Need.
• Entrepreneurship Characteristics and Competencies.
• Process of Entrepreneurship Development.
• Entrepreneurial Values, Attitudes, and Motivation – Meaning and Concept
Original Syllabus: Link
MARKING SCHEME OF EXAMINATION
For Multiple Choice Questions: To answer a question, the candidates need to choose one option corresponding to the correct answer or the most appropriate answer. However, if any anomaly or discrepancy is found after the process of challenges of the key verification, it shall be addressed in the following manner:
(i) Correct answer or the most appropriate answer: Five marks (+5)
(ii) Any incorrect option marked will be given minus one mark (-1).
(iii) Unanswered/Marked for Review will be given no mark (0).
(iv) If more than one option is found to be correct then Five marks (+5) will be awarded to only those who have marked any of the correct options.
(v) If all options are found to be correct then Five marks (+5) will be awarded to all those who have attempted the question.
(vi) If none of the options is found correct or a Question is found to be wrong or a Question is dropped then all candidates who have appeared will be given five marks (+5).
List of Central Universities – CUET Common University Entrance Test Syllabus – Official Website